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(? - April 16, 1941)
Elsie the cow was originally a cartoon character that appeared in magazine ads for Borden Milk. At the 1939 New York World's Fair, when people began asking where Elsie was, the company picked from their herd a good looking, good natured Jersey cow named 'You'll Do Lobelia.’
This original Elsie stared in commercials, made personal appearances, and even stared in an RKO feature film, 'Little Men.'
Elsie was seriously injured in a truck accident in 1941, and had to be put to sleep. A new Elsie was soon chosen to replace the original. Elsie is buried in Plainsboro, New Jersey, and a headstone has been placed near the spot where she was buried (the marker has been moved several times and no one knows exactly where she was actually buried).
In August 1946, Elsie and Borden's sponsored the first regularly scheduled TV show, 'I Love To Eat' hosted by James Beard.
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