In August of 1946 Borden's sponsored a new 15 minute television show called “Elsie Presents James Beard in ‘I Love to Eat’"
To make it easier for pioneers to transport food, in 1851 Gail Borden created a condensed meat product: a 2 pound 'meat biscuit' consisting of an extract 11 pounds of meat mixed with flour. He won a gold medal for his meat biscuit at the London Exhibition in 1851, but it was a flop with the public.
His next project was developing a method of condensing milk. He perfected it in 1853, but his first attempt to produce and market condensed milk was a failure. With new financial backing, In 1857 he founded the New York Condensed Milk Company (later renamed Borden Co). Borden grew into the largest dairy in the United States and in 1929 it was the largest food company in the country.
The company continued to expand its product lines, and acquired numerous other food companies and brands. It also expanded into chemicals, plastics, printing ink, etc. In the 1990s hard times struck and after numerous restructurings, sales and mergers the company ceased to exist in 2005.
The Borden name and the famous 'Elsie the Cow' advertising mascot survive only as trademarked names licensed to other companies.
Borden's Condensed Milk was first canned in Liberty, Mississippi.
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