Organic Inc.: Natural Foods and How They Grew
By Samuel Fromartz
Also see article Local or Organic? A False Choice by Samuel Fromartz
This well written book is a great overview of how the organic food movement began and also gives insight into where it is headed. While many of the smaller organic brands have been taken over by large food companies, so long as the organic certifications stay strong, I don't have a problem with it, but it was interesting to know a bit about the history of different companies, like Silk Soy Milk. The book discusses the different philosophies in the organic movement and explains the landscape very well.
twinmom "SA" (Kansas City, KS) Amazon.com
I always wondered how the landscape suddenly became dotted with Whole Foods stores. Readable, analytical and humane; Sam Fromartz is a top notch journalist.
always reading (Boulder, CO) amazon.com
About the Author
Samuel Fromartz is a business journalist who has written for Fortune, Business Week, and Inc. Organic Inc. is his first book. He lives in Washington, D.C.