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By Samuel Fromartz
A couple of years ago, I visited an organic vegetable farm in southeast Minnesota, not far from the Mississippi River. Nestled in a valley that sloped down from rolling pasture and cropland sat Featherstone Fruits and Vegetables, a 40-acre farm.
Featherstone was part of a local food web in the upper Midwest, selling at a farmers' market, through a CSA (community supported agriculture) and to co-op stores in the Twin Cities. But the partners, Jack Hedin and Rhys Williams, who began in 1995, were having a tough time economically and realized they would have to boost sales if they were to become viable. The farm earned about $22,000 a year -- split between the two partners -- so they had to take on debt to keep going; this, after a 60 to 70 hour work week.
Hedin told me he made some calls and eventually landed a deal with Whole Foods to supply the natural foods chain with organic heirloom tomatoes. When I visited, they were in year two of the contract, picking the tomatoes before their peak ripeness, then shipping them to Chicago for stores in the Midwest. The deal had become the biggest sales channel for their farm; while still "local," they were not as local as when they sold in their backyard.
There was a lesson here, one that often gets lost in the debate about which is better, local or organic? Too often this is understood as a zero sum game -- that the money you spend on organic food at the supermarket will mean less for local farmers. After all, the food you buy is being shipped from who knows where and then often ends up in a processed food product. I've heard the argument that if all the money spent on organic food (around $14 billion) were actually channeled to local food, then a lot more small farms would survive and local food networks could expand. Well, Featherstone was doing precisely the opposite: it had entered the organic wholesale marketplace and then sent its tomatoes hundreds of miles away to survive as a small and, yes, local farm.
As consumers, it's hard to understand these realities since we're so divorced from the way food is produced. Even for conscious consumers who think about values other than convenience and price -- avoiding pesticides, the survival of small farms, artisan food, and, of course, the most basic values, freshness and taste -- choices must be made. Should we avoid pesticides at all costs or help small local farmers who may use them? Should we reduce food shipment miles, or buy food produced in an ecologically sound manner regardless of where it's grown? These questions arise because we want to do what's right.
The problem, though, is that these questions set up false choices. What Hedin and others showed me was that when it comes to doing the right thing, what really mattered was thinking about the choice -- to be aware, to stay informed, and to be conscious of our role as consumers. But what you actually chose -- local or organic -- didn't really matter.
Hedin, for example, was competing against farmers he actually knew on the West Coast, who also supplied organic produce to Whole Foods. I met one, Tim Mueller of River Dog Farm, in the one-bar town of Guinda, California. His farm sold produce at the Berkeley Farmers Market about 90 minutes away, but he was also tied to wholesale markets. (I saw River Dog's heirloom tomatoes in western Massachusetts.) For these organic farmers, selling wholesale was a foundation for economic sustainability.
Moreover, by expanding the organic market, we may be actually helping local farmers. The USDA surveyed farmers' markets and found that about a third of farmers selling direct were organic -- local and organic, that is. In comparison, just one percent of all American farms practice organic agriculture. So for smaller-scale farmers selling direct, organic food has become a key component of their identity. By bringing more people into the organic fold, through whatever gateway they happened to choose, the pool of consumers considering local food would likely increase too.
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