FoodReference.com Logo

Recommended Books Section

FoodReference.com
Cookbooks; Culinary Biographies & Memoirs; Food History, Science & References

  Home   ·   Food Articles   ·   Food Trivia & Facts   ·   Today in Food History   ·   Recipes   ·   Cooking Tips   ·   Food Videos   ·   Food Quotes   ·   Who's Who   ·   Food Trivia Quizzes   ·   Crosswords   ·   Food Poems   ·   Cookbooks   ·   Food Posters   ·   Recipe Contests   ·   Culinary Schools   ·   Gourmet Tours   ·   Food Festivals  

 You are here > Home

COOKBOOKSBooks by Hrayr Berberoglu >  Marketing For Restaurateurs And Hoteliers

 

CULINARY SCHOOLS
& COOKING CLASSES

From Amateur & Basic Cooking Classes to Professional Chef Training
Over 1,000 schools & classes listed for all 50 States, Online & Worldwide

 

MARKETING FOR RESTAURATEURS AND HOTELIERS
H. Berberoglu

Finally a marketing book for the modern restaurant and/or hotel hospitality manager and students planning a career in the industry.  It is concise and to the point.
MARKETING FOR RESTAURATEURS AND HOTELIERS approaches the subject from the point of view of an operator and explains each topic clearly. Marketing strategies are explained  throughout for success. Today, without a good understanding of marketing principles and application, success will be illusive. 

Contents: Marketing defined, hospitality marketing, guest complaints and how to handle them, the establishment, competitive analysis, positioning, the marketing mix, the hospitality presentation mix, foundations of advertising, personal selling, channels of distribution, travel agents, marketing intelligence, strategic planning, international marketing, segmentation.

Softcover, Cerlox Bound, 131 Pages, ISBN 1-895861-10-1, Published 1991. ($33.00)

Food Service Management, Travel and Tourism, & Culinary Arts
Telephone: (416) 431-2015
Facsimile: (416) 431-2015 (call before transmitting facsimile)

 

 

Please feel free to link to any pages of FoodReference.com from your website.
For permission to use any of this content please E-mail: james@foodreference.com
All contents are copyright © 1990 - 2014 James T. Ehler and www.FoodReference.com unless otherwise noted.
All rights reserved.
You may copy and use portions of this website for non-commercial, personal use only.
Any other use of these materials without prior written authorization is not very nice and violates the copyright.
Please take the time to request permission.



 

 

 

 

Popular Pages