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Campbell Soup Can

In 1900 Campbell's sold about 500,000 cans of soup per Year. By the early 1920s sales were about 18 million cans per Week!

Campbell Soup Company started out as a canning company in New Jersey in 1869. It was founded by an icebox maker (Abram Anderson) and a fruit merchant (Joseph Campbell). Later, Arthur Dorrance replaced Anderson, and it was a nephew of Dorrance, chemist John, who invented condensed soup in 1897. This gave the company a decided advantage over competitors because shipping costs were much reduced, which enabled it to become one of the first food companies to have national distribution. The soups won a gold medal at the Paris Exposition in 1900, and the medal has been on the label since then.

The label on one of Campbell's original products, canned tomatoes, showed a giant tomato being hauled by two men.

Campbell Soup Company sells more than 100 million cans of pork and beans a year.

The colors of Campbell's Soup labels, red and white, come from the colors of the Cornell University football team.



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