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Family Owned Company Touts First Whole Grain, Wheat Free Rice Crackers

Edward & Sons’ Brown Rice Snaps Help Achieve Balanced Diet

June, 2006 - Carpinteria, CA – Edward & Sons Trading Company today introduces two new flavored Brown Rice Snaps™ to its popular line of wheat-free, whole grain rice crackers - Salsa Brown Rice Snaps™ (with savory tomato and cilantro) and Black Sesame Brown Rice Snaps™ (combining the rich nutty taste of roasted black sesame seeds with wheat-free tamari soy sauce). Available wherever natural foods are sold, these new Brown Rice Snaps flavors join a family of nine other uniquely delicious varieties, from zesty Vegetable, to plain Unsalted.

Edward & Sons Trading Company, Inc. was founded in 1978 with the introduction of the Miso-Cup, America’s first natural instant soup. They are further expanding the variety of vegetarian foods by introducing the latest in delicious healthy-food snacks, Brown Rice Snaps.


Brown Rice Snaps are baked not fried, low in sodium, Kosher and wheat-free. They come in fat-free and low-fat varieties and have no trans fats. Delicious straight from the package, Brown Rice Snaps also make the ideal base for spreads and hors d’oeuvres. Choose from nine scrumptious varieties, including six that are made without the addition of any oil - Tamari Seaweed, Tamari Sesame, Buckwheat Tamari, Onion Garlic, Unsalted Sesame, Unsalted Plain. Four varieties are made with certified organic brown rice Unsalted Plain, Vegetable, Cheddar, Toasted Onion.

“Healthy organic snacks are quickly becoming the norm over their fat-laced, artificial counterparts,” says Joel Dee, founder and CEO of Edward & Sons Trading Company. “There are many categories that still need to be addressed, and we are committed to introducing many more firsts to the marketplace over the years ahead.”

About Edward & Sons
Based in Carpinteria, California, Edward & Sons Trading Company Inc. has been creating innovative vegetarian products for over 27 years. Known for its long list of natural food “firsts,” the company introduced America’s first natural instant soup (Miso-Cup) in 1978, simultaneously launching its slogan which serves to this day: “Convenience Without Compromise.” Sourcing and selling in Asia, Europe, and the Americas, Edward & Sons offers its unique selection of natural and organic specialties - including crackers, candies, sauces, coconut milk, bakery specialties, packaged and canned fruits and vegetables - to the trade and to consumers under several of its own brand names. Please visit www.edwardandsons.com for details.

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