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Tumaro’s Partners with Solae® on First Soy-Fortified Flatbreads
New Soy-Full Heart Flatbreads a “Good Source of Whole Grains,” Omega-3s and Heart Healthy Soy Protein
Los Angeles, CA Sept, 2006- Tumaro’s Gourmet Tortillas, America’s best-selling flavored tortilla brand, today launched a new line of flatbreads incorporating Solae® brand soy protein. The new Soy-full
 Heart flatbreads are the first nationally distributed soy-fortified flatbreads in the country and come in three varieties: [Wheat, Soy & Flax], [8 Grain ‘N Soy], and [Apple ‘N Cinnamon]. The flatbreads are also the first to carry the “Good Source of Whole Grains” stamp by the Whole Grains Council.
Soy-full Heart flatbreads have 4g of fiber, 6g of protein and thanks to the flax in the Wheat, Soy & Flax flavor, have 420mg of Omega-3s. Taking “multi-grain” to new heights, Tumaro’s new line is made with multiple whole grain flours including oat, wheat, red wheat, rye, barley, buckwheat, and rice. All varieties are 92% fat free, have 0 grams of trans fats, low cholesterol, low sodium, and are Kosher.
“Solae® soy protein gives our flatbreads a nutritional punch that is unmatched in the industry,” says Brain Jacobs, Vice President of Tumaro's.
“Fortified with Solae® soy protein, Omega 3s, multiple whole grains and great taste, we expect our new flatbreads to revitalize the category.”
“Research strongly indicates that eating a diet rich in soy protein can help lower cholesterol and may help prevent heart disease,” said Greg Paul, Ph.D., protein expert and director of health and nutrition for The Solae Company. “Unlike other protein sources, soy protein is low in fat and cholesterol-free.”
The new 2005 Dietary Guidelines recommend all Americans eat at least 3 daily servings (or 48 grams) of whole grains. Recent studies show that eating this amount of whole grains can reduce the risk of heart disease by 25 to 36 percent, strokes by 37 percent, Type II diabetes by 21 to 27 percent, digestive system cancers by 21 to 43 percent and hormone-related cancers by 10 to 40 percent.
Tumaro's Tortillas Un-"Wraps" New Website
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Tasting Notes from Chef James
I had an informal panel of 7 tasters (ages: 14, 16, 22, 36, 38 and 60 and 63 yrs old) try various Tumaro’s Gourmet Tortillas over a 1 week period. All, including myself, found them great tasting. Samples included flour, low carb and soy fortified tortillas. All varieties were rated 8.5 to 10 on a 10 point scale.
They have our recommendation.
Chef James
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Los Angeles, CA June 2006
Tumaro's Gourmet Tortillas, America's best-selling flavored tortilla brand, today serves up its newly-revamped www.tumaros.com website - incorporating the latest in delicious and nutritionally-packed recipes, a comprehensive retail store locator, and a new online store making it easier to order Tumaro's award-winning tortillas and popular new Soy-full Heart flatbreads from anywhere in the country.
The new site reflects Tumaro's commitment to making tortillas and wraps more appealingly diverse than ever before. Consumers of all ages and culinary tastes are sure to find something just for them with compelling recipes running the gamut from Tumaro's Caesar Salad Wrap to Italian Pizza Tortillas to the new Jamaican Jerk Chicken Wrap.
The consumer-friendly new site also features a separate page designed specially for the company's food service clients, including restaurants, snack shops, hotels, theme parks and other popular visitor destinations nationwide.
Says Tumaro's President Herman Jacobs, "Tumaro's re-designed tortillas 15 years ago with the introduction of the world's first flavored tortillas, so we thought it was only fitting that we do the same for our Website. We have worked hard to make it as warm and appealing as the products themselves, and look forward not only to offering our valued customers a full range of recipes, store locations, and nutrition details, but to receiving their feedback and creative ideas as well."
Just last month, Health Magazine named Tumaro's Multi-Grain wraps "the year's best wrap." This marked only the latest in a growing series of major honors for Tumaro's, which includes being recognized as Best Wrap in Men's Health magazine in both 2003 and 2005; and being named 2004 Category Captain/Best in Category by Progressive Grocer Magazine.
About Tumaro's Gourmet Tortillas
Based in Los Angeles, California, Tumaro's Gourmet Tortillas is the country's best-selling flavored tortilla brand, a category the company first introduced a decade ago. Offering delicious and nutritious tortillas, wraps, and flatbreads through retailers throughout the country and through its successful food service division, Tumaro's products have received numerous national food awards. Herman Jacobs, former owner of Hain Pure Food Company and Hollywood Foods, and his son, Brian Jacobs, own the company. For more information, visit www.tumaros.com or call 800-777-6317.
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