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BABY RUTH CANDY BAR

According to company statements, the Baby Ruth candy bar was named for the daughter of President Grover Cleveland, who was born while he was living in the White House. It was not named for Babe Ruth. (When Babe Ruth wanted to bring out a candy bar of his own, he was prevented by a court order).

There is some suspicion that the company was not entirely truthful about the real origin of the name.

As a promotional stunt in 1923, Otto Schnering, founder of Curtiss Candy Co., had Baby Ruth candy bars dropped from airplanes in cities around the country, with tiny parachutes attached to each candy bar.

When Standard Brands Company, owner of Curtiss Candy Company, was acquired by Nabisco in 1981, they realized they had somehow lost the original recipes for the Baby Ruth and Butterfinger candy bars. No one at the old Curtiss factory remembered how to make the candy bars, and Nabisco had to develop new recipes that customers would accept.
 

 

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