Fictional spokeswoman ‘Betty Crocker’ was created in 1921 by advertising manager Sam Gale of Washburn-Crosby Co. (now General Mills) to give a personal touch to correspondence replying to housewives questions and comments.
You may copy and use portions of this website for non-commercial, personal use only.
Any other use of these materials without prior written authorization is not very nice and violates the copyright. Please take the time to request permission.