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See Also: Mr. Peanut

PLANTER’S NUTS

In 1899, 12 year old Amedeo Obici arrived in America from Italy, with no money and no knowledge of the English language, but he knew he had an uncle somewhere in Pennsylvania. He found his uncle, worked at his fruit stand, and in 1906 at age 19, he started his own business in partnership with his future brother-in-law Mario Peruzzi. By 1912 the business had grown so rapidly that he was buying directly from farmers and opened his own processing plant.  The company's trademark and spokes-person, 'Mr. Peanut,' was chosen in a contest conducted at a Suffolk, Virginia high school in 1916.
 

 

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