The Chef 

 

Food Trivia & Facts

Food Trivia & Food Facts Section
An eclectic collection of food information: facts & trivia about various food & drink from around the world

. Home . . Articles/Features . . FOOD TRIVIA . . Cooking Tips . . Recipes . . Quotes . . Who Who's . . Food Timeline . . Food Videos . . Food Trivia Quizzes . . Crosswords . . Poetry/Humor . . Cookbooks . . Food Posters . . Catalogs . . Magazines . . Flowers . . Key West Info . . Gourmet Tours . . Culinary Schools . . Festivals & Shows .

You are here >  Home

 FOOD TRIVIATrivia  'Wa' to 'Wo' >  Wheaties >

Next >

See also: Articles & Cooks Tips

Bookmark and Share 

 

New Food Trivia Quizzes

 

. Trivia  'Wa' to 'Wo' .
. Waiters .
. Walnuts .
. Waring Blender .
. Washington D.C. .
. Washington State .
. Waste .
. Water Trivia .
. Watermelon .
. Watermelon Seeds .
. Wax Jambu .
. Wax on Food .
. Weddings .
. Wedding Cakes .
. Weights Measures .
. West Virginia .
. Wheat .
. Wheaties .
. Whey .
. White Aztec Beans .
. White Castle .
. White Chocolate .
. White Pepper .
. Wild Game .
. Wild Rice .
. Wine .
. Wintergreen .
. Winter Squash .
. Wisconsin .
. Women .
. Worcestershire Sauce .
. Worm Power .
. Worms .
. Wow Wow Sauce .

WHEATIES

     A health diet clinician in Minneapolis, while mixing bran gruel for his patients, spilled some of the mixture on the hot stove. He found the crisp flake with a toasted flavor to be more appetizing than his gruel, and offered the new product idea to Washburn Crosby Company, a forerunner of General Mills.

     Washburn Crosby’s head miller tested 36 varieties of wheat and tried many methods before perfecting a tasty flake that would not crumble in the box. An employee contest to name the cereal was won by an export manager’s wife, and in 1924, Wheaties were introduced.
Wheat Foods Council www.wheatfoods.org



Lou Gehrig was the first athlete to appear on a box of Wheaties cereal.  During the period 1934-36, Gehrig was featured in various action poses on at least three Wheaties packages, as well as in various print ads.

The first football player on the front of a Wheaties box was Walter Payton of Columbia, Mississippi.
 

     The first Wheaties commercial (live) aired when host Red Barbar promoted it during a Brooklyn Dodgers game (Variety, August 30, 1939).

     Later the Dodgers did a promotion dressed in street clothes saying 'Yum, Yum Stuff!'
(Variety, April 24, 1940)


 

. Home . . About & Contact . . Bibliography . . Link Directory .

Please feel free to link to any pages of FoodReference.com from your website.
No permission is necessary to link to our pages.

For permission to use any of the content on FoodReference.com please contact:  james@foodreference.com

All contents of this website are copyright © 1990 - 2009 James T. Ehler and FoodReference.com unless otherwise noted. All rights reserved. You may copy and use portions of this website for non-commercial, personal use only. Any other use of the materials in this website without prior written permission is prohibited.

 

.

 

 

3 Young Chefs
Click on the
3 Young Chefs
for the Best
Cooking Schools,
Culinary & Blosk
Hospitality, Travel & Tourism Schools

 

Get a Free Trial issue
SAVEUR
SAVEUR
The people, places and rituals that establish culinary traditions.

TOP