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WHEATIES

Lou Gehrig was the first athlete to appear on a box of Wheaties cereal.  During the period 1934-36, Gehrig was featured in various action poses on at least three Wheaties packages, as well as in various print ads.

The first football player on the front of a Wheaties box was Walter Payton of Columbia, Mississippi.

The first Wheaties commercial (live) aired when host Red Barbar promoted it during a Brooklyn Dodgers game (Variety, August 30, 1939). Later the Dodgers did a promotion dressed in street clothes saying 'Yum, Yum Stuff!' (Variety, April 24, 1940)


 

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