KELLOGG'S CORN FLAKES
John Harvey Kellogg, a surgeon, vegetarian and health food pioneer, while superintendent at the Battle Creek Sanitarium, he developed the first breakfast cereals for his patients, Granose (flaked wheat) and toasted corn flakes.
In 1884 he applied for a patent for 'flaked cereal' (corn flakes). His brother, William K. Kellogg founded the Battle Creek Toasted Corn Flake Co. to produce cornflakes for sale to the public.
In the early days, Will Keith Kellogg would actually sign his name to each box of cereal, thus ensuring customers that they were getting the genuine article, not an imitation. The Kellogg’s logo used today was derived from the original signature: “W.K. Kellogg”
Wheat Foods Council www.wheatfoods.org
In 1907, one of the ad campaigns for Kellogg's Corn Flakes (then the Battle Creek Toasted Corn Flake Company) offered a free box of cereal to every woman who would wink at her grocer.
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