See also: Breakfast Cereals
CHEERIOS TRIVIA (Breakfast Cereal)
Cheerios started out in about 1941 as 'Cheerioats.' These 'O' shaped puffed oats were the first ready-to-eat oat cereal. They were a big success, selling close to 2 million cases in the first year. But there were problems in the competitive world of breakfast cereals. Quaker Oats objected to the use of the word 'oats' in the name, claiming the right to exclusive use of the word oats in a cereal name. So, to avoid legal problems General Mills changed the name from 'Cheerioats' to 'Cheerios.'
Cheerioats/Cheerios sponsored the 'Lone Ranger' radio show beginning in 1941, and continued to sponsor the show on TV in 1949. In 1961 General Mills included a Lone Ranger action figure and white horse in boxes of 'Cherrios.'
In the 1989 Disney movie 'Honey, I Shrunk the Kids' the shrunken kids end up in a bowl of Cheerios.
“There are no corn chip bushes or Cherrios vines on a farm, and spaghetti trees have yet to be discovered”.
Harvey Blatt, 'America's Food' (2008)
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