VELVEETA© CHEESE FOOD
Kraft introduced Velveeta© process cheese loaf in 1928 describing it as:
"A delicious Cheese Food consisting of Kraft Process American Cheese with added milk sugar, milk minerals and water."
Velveeta© was initially introduced in 1/2 pound packages. 1/4 pound packages were first sold in 1931, two pound in 1939 and one pound in 1950. Slices were introduced in 1980."