VELVEETA CHEESE FOOD

Kraft introduced Velveeta process cheese loaf in 1928 describing it as:

"A delicious Cheese Food consisting of Kraft Process American Cheese with added milk sugar, milk minerals and water."
 

Velveeta was initially introduced in 1/2 pound packages. 1/4 pound packages were first sold in 1931, two pound in 1939 and one pound in 1950. Slices were introduced in 1980.

 

 

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