KRAFT
In 1903, James L. Kraft, with a rented cart and $65 in capital, began a wholesale cheese business in Chicago. Eventually 3 of his brothers joined the company and in 1909 they incorporated as J.L. Kraft Bros. & Company. The company was acquired by National Dairy Products in 1930, which changed its name to Kraft Inc in 1976; merged with Dart Industries in 1980, split off in 1986, and taken over by Philip Morris Companies in 1988.
Kraft introduced Velveeta process cheese loaf in 1928.
• "A delicious Cheese Food consisting of Kraft Process American Cheese with added milk sugar, milk minerals and water."
Kraft Macaroni & Cheese Dinner debuted in 1937 after an intrepid salesman came up with the idea to sell more cheese by combining it with a box of macaroni noodles. Now, more than one million boxes are sold each day (2002).
Kraft introduced Cheez Whiz in 1952.
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