COMMERCIALS
The first Wheaties commercial (live) aired when host Red Barbar promoted it during a Brooklyn Dodgers game (Variety, August 30, 1939). Later the Dodgers did a promotion dressed in street clothes saying 'Yum, Yum Stuff!' (Variety, April 24, 1940).
Charlie the Tuna, the official representative of StarKist Tuna, made his first appearance in a TV commercial for StarKist, in 1961.
Some of the first commercials aired on TV were for Spam, created in 1937.
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