COMMERCIALS

The first Wheaties commercial (live) aired when host Red Barbar promoted it during a Brooklyn Dodgers game (Variety, August 30, 1939). Later the Dodgers did a promotion dressed in street clothes saying 'Yum, Yum Stuff!' (Variety, April 24, 1940).

Charlie the Tuna, the official representative of StarKist Tuna, made his first appearance in a TV commercial for StarKist, in 1961.

The Pillsbury Doughboy, 'Poppin' Fresh' made his debut in a crescent roll commercial in 1965.

Some of the first commercials aired on TV were for Spam, created in 1937.
 

 

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