Home | FOOD ARTICLES | Food Trivia | Today_in_Food_History | Food_History_Timeline | Recipes | Cooking_Tips | Food_Videos | Food_Quotes | Who’s_Who | Culinary_Schools_&_Tours | Food_Trivia_Quizzes | Food_Poems | Free_Magazines | Food_Festivals_and_Events
Food Articles, News & Features Section
The Kellogg’s Company, headquartered in Battle Creek Michigan, is the world’s largest producer of cereals with annual sales over nine billion. Their cereal line is flagshipped by their venerable Corn Flakes, but also includes such famous brands as Rice Krispies, Frosted Flakes, and Special K among others. Additional food lines include Keebler, Pop Tarts, Eggo, and Nutri-Grain.
Dr. John Harvey Kellogg (1852-1943) was a Seventh-day Adventist and vegetarian. He recommended a plain diet for medical and moral reasons. His belief, reinforced by the prevailing religious thinking, was that a diet high in fat and protein, white bread, coffee and tea, as well as the use of tobacco, could not produce a person chaste in thought.
Will Keith Kellogg (1860-1951), better known as W.K. Kellogg, was the younger brother of Dr. John Harvey Kellogg and a clerk in the Battle Creek sanitarium. He never had a formal education and worked as a stock boy and a traveling broom salesman before being employed by his older brother. He assisted his brother in the search for new cereal products to support the vegetarian diet they both endorsed. Different sources credit one or the other brother as the inventor of Granose and Corn Flakes, but it was most likely a joint effort. W. K. Kellogg however, is the most famous since it is he who began the Kellogg’s company in 1906. He relentlessly set forth to package, advertise, market, and sell their cereal products.
In 1924 W.K. expanded the business to Australia. Through the Great Depression, while many firms were shrinking, he increased his advertising and continued to expand the business. In 1938 he began selling his products in England. Today, Kellogg’s products are manufactured in 19 countries and sold to more than 160 countries around the globe.
In addition to being a sound businessman W.K. Kellogg is also famous for his philanthropic endeavors. In 1925 he established the Kellogg Fellowship Corporation which played a role in the building of an agricultural school, a bird sanctuary, and a reforesting project. In 1930 he created the W.K. Kellogg Child Welfare Foundation. The Foundation donated large sums of money to many youth based causes such as a school for handicapped children, a high school, a civic auditorium, and a youth recreation center. The Foundation continues to this day and supports a large variety of social causes.
Many breakfast cereals have been criticized for their high sugar content. Sugar was added to cereals early in the industry’s history for a very obvious reason: taste. Humans are inherently drawn to the taste of sweetness. One can only speculate how many millions in sales this simple additive created, mostly through the eager taste buds of children.
However, Kellogg’s and the other major cereal companies all produce varieties based on whole wheat, supplemented by vitamins and minerals, with little or no added sugar. The cereal can be nutritiously sweetened by adding fresh fruit. When combined with low fat milk, you produce a breakfast high in nutrients and fiber and low in fat and cholesterol.
|Home | About & Contact Us | Chef James Bio | Website Bibliography | Recipe Contests | Food Links|
Please feel free to link to any pages of FoodReference.com from your website.