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Fetzer Vineyards Debuts German Riesling

Inaugural Valley Oaks Release Dedicated To Select States

Hopland, Mendocino County, Calif. (Sept. 25, 2006) — Fetzer Vineyards is introducing a new Valley Oaks Riesling in select states, sourced from two of the greatest German growing regions, the Mosel-Saar-Ruwer and the Rheinhessen.  The wine is styled as an off-dry Riesling, similar to Fetzer’s award-winning California Riesling, one of the most popular wines in this category nationwide.

        John Tichenor, Group Brand Director at Brown-Forman, says the German Riesling will allow Fetzer to meet rising demand for this varietal, which has been steadily increasing with each vintage.  “Our Valley Oaks white varietals have always been popular, and Riesling’s versatility as both a wonderful food wine and apéritif has created a unique opportunity to introduce wonderful wines from the most notable Riesling sources in the world.” The wine is priced at $8.99 per 750ml.  

        The Valley Oaks German Riesling is now available in 13 states, including Virginia, Minnesota, South Carolina, North Carolina, Indiana, Illinois, Wisconsin, Nebraska, Kansas, Kentucky, Michigan and North and South Dakota.  The wine will be offered exclusively in those states, with the California offering redirected to meet demand in other states.

        The German Riesling is bottled in a flint-colored bottle, and the label and other trade dress matches the Valley Oaks California style.  The back label notes the wine is a “Product of Germany” and various labeling requirements prevented the listing of either vintage or appellation, but Tichenor says consumers of Riesling will focus on the value and quality of the wine.

        “Fetzer consumers are decidedly loyal to the brand, and are quite precise about their appreciation for certain varietals,” he explained.  “Sourcing will be secondary to the welcome news that their favorite varietal is now more widely available.”

        Fetzer Vineyards produces earth-friendly wines from California while emphasizing a sustainable approach to winegrowing.  A new promotional effort reminds consumers that Fetzer is Recognized To Be As Good For The Planet As For The Palate.  Discover more about Fetzer wines at www.Fetzer.com

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