FoodReference.com Logo

FoodReference.com   (Since 1999)
 

Beverage Articles, News & Features Section

Home       Food Articles       Food Trivia       Today in Food History       Recipes       Cooking Tips       Videos       Food Quotes       Who's Who       Food Trivia Quizzes       Crosswords       Food Poems       Cookbooks       Food Posters       Recipe Contests       Culinary Schools       Gourmet Tours       Food Festivals & Shows

  You are here > Home > Food Articles

Beverage Articles & NewsAlcoholic Beverage News >  Elephant on a Tightrope

 

Chef with red wine glass

See alsoNorth American Wines; French Wines

 

Circus Wines? Elephant on a Tightrope

New wine brand, Elephant on a Tightrope, offers "French wines for Today"

September 12, 2006
Solange de France LLC, a French-American brand development consultancy, has partnered with several wineries throughout France to launch a new line of French wines. Branded under the name "Elephant on a Tightrope". Marketed as "French Wines for Today", the portfolio offers a selection of wines from regions throughout France under consumer-friendly labeling.

Elephant LabelDeveloped specifically for the North American market, the brand includes a selection of varietals for everyday enjoyment, grouped under a brightly colored labeling which features an elephant savouring a glass of wine while seated comfortably on a tightrope. Wines for more special occasions are grouped under a separate, more refined, “prestige” label carrying the same name.

The concept and unusual brand name was based on elephants’ highly developed sensory perceptions: a superior sense of smell, taste, and a deftness of balance, perceptions that are particularly important to wine. “Since today’s consumer is confused by traditional French wine labelling, we developed distinct colour coding for the red, white and rosé wines to increase impact on the shelves, as well as make wine selection easier for the consumer” said brand designer, Philippe Maffini.

syrahAccording to a spokesperson for the company, “Branding has become extremely important in today’s competitive wine market, but we wanted to take Elephant on a Tightrope one step further and develop a line of wine with stylish branding that would also offer consumers a selection of quality, yet affordable estate-bottled wines from a variety of wine regions. Partnering with several family-run wineries in France has enabled us to develop a wine brand to meet the expectations of today’s consumer without compromising standards, since long-term relationship with these wineries assures us of consistent quality from year-to-year ”.

Two Elephant on a Tightrope varietals from the Languedoc region, a Chardonnay and Cabernet Sauvignon, will be available in Canada this Fall.

For additional information: www.elephantonatightrope.com

TOP 

   Home       About Us & Contact Us       Food Articles       Recipe Contests       Gardening       Food Links  

Please feel free to link to any pages of FoodReference.com from your website.

For permission to use any of this content please E-mail: james@foodreference.com

All contents are copyright © 1990 - 2014 James T. Ehler and www.FoodReference.com unless otherwise noted.
All rights reserved.

You may copy and use portions of this website for non-commercial, personal use only.
Any other use of these materials without prior written authorization is not very nice and violates the copyright.

Please take the time to request permission.
 

 

 

 

CULINARY SCHOOLS &
COOKING CLASSES

From Amateur & Basic Cooking Classes to Professional Chef Training
Over 1,000 schools & classes listed for U.S., Online & Worldwide


 

FREE Food & Beverage Publications
An extensive selection of free magazines and other publications for qualified Food, Beverage & Hospitality professionals