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America’s Diner gets nostalgic with the reinvention of an affordable classic

(May, 2013)
Blue Plate Specials are an iconic part of the American diner heritage, and this summer they are back at Denny’s with the new limited-time “Red, White and Blue Plate Specials” menu. Featuring a variety of comfort food favorites, all with a Denny’s twist, the menu gives guests the chance to enjoy a nostalgic taste of all-American classics.

“As America’s Diner we’re constantly looking for ways to reflect and stay true to the heritage on which we were founded, and nothing says diner like Blue Plate Specials,” said John Dillon, vice president of marketing and product development for Denny’s. “Once daily menu additions, known for being hearty, home-cooked style dishes offered at a low price, Blue Plate Specials have been reinvented at Denny’s. Our new menu was designed as a modern nod to this American tradition with flavors everyone knows and loves, at unbeatable value. We’re proud to celebrate and reintroduce this popular tradition to a new audience.”

Guest can kick-start their day with the Red, White and Blue Pancakes Breakfast, featuring blueberry buttermilk pancakes topped with sliced fresh strawberries, cream cheese icing and whipped cream, or the sinfully sweet Apple Pie French Toast, served with two eggs cooked to order and choice of two sausage links or bacon strips.

Home-cooked favorites are given Denny’s signature spin with offerings including the Farmhouse Sausage Skillet, classic Homestyle Fried Chicken Sandwich, juicy Bourbon Bacon Burger, Bourbon Chicken Skillet and the BBQ Pepper Jack Country-Fried Steak.

No Blue Plate Special would be complete without a sweet treat. Denny’s new Red, White and Blue Milk Shakes are made with premium vanilla ice cream and come in variety of flavors including tempting Strawberry Cheesecake, Lemon Icebox Pie and Blueberry Cheesecake. Diners may also enjoy a refreshing finish to their meal with the White Lemon Chill, featuring a tasty blend of lemon and nonfat yogurt for a frozen treat that’s great any time of day.

What’s more, following Denny’s overhaul of its coffee system and in-house blends earlier in the year, the menu boasts two new summer coffee drinks. The Frosty Roast combines vanilla and coffee with ice to create a cool and creamy frozen drink, while the new Iced Coffee is a perfect pick-me-up on a warm day.

“During the hot summer months, our guests will appreciate these cold, refreshing coffees, featuring our Light and Bold diner blends. We look forward to introducing plenty of exciting coffee additions through the year,” added Dillon.

Launched nationwide today, the “Red, White and Blue Plate Special” menu is available all day, every day for a limited time only with prices starting at just $5.99; the menu includes breakfast, lunch, dinner, dessert and late-night items.

About Denny's Corp.
Denny's is one of America's largest full-service family restaurant chains, currently operating more than 1,680 franchised, licensed and company-owned restaurants across the United States, Canada, Costa Rica, Mexico, Honduras, Guam, Puerto Rico and New Zealand. For further information on Denny's, including news releases, please visit the Denny's website at




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