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UNCLE BEN

According to the company, Uncle Ben was an African American  Texas rice grower, who had a reputation for the quality of his harvested rice. Supposedly his rice became the standard by which all other rice was judged.

During WW II, Gordon L. Harwell's company, Converted Rice, Inc., supplied high quality rice to the U.S. Armed Forces. After the war, the company began offering the same high quality rice to consumers, and named it ‘Uncle Ben's’ after the Texas rice grower.