See also Article: Rum - Expressions of Sunshine
Astronomers searching for the building blocks of life in signals from a cloud at the center of the galaxy, failed to find evidence for amino acids. However they did find a substance called ethyl formate, the chemical responsible for the flavor of raspberries which also smells of rum. (2009)
The Bacardi Bat:
The BACARDI Bat Device appears on every label of every product carrying the BACARDI family name. According to Family lore, it originated in 1862 when Don Facundo’s wife, Dona Amalia Lucía Victoria Moreau, suggested employing the Bat as the trademark for their new rum.
Upon entering the first BACARDI distillery, Amalia noticed a colony of fruit bats living in the rafters. Bats had great significance in Dona Amalia’s world. As a lover of the arts, she knew that Cuba’s extinct native people, the Taínos, regarded bats as possessors of all cultural goods. And she knew from local lore that bats were popularly thought to bring good health, fortune and family unity.
Her suggestion also was hardheaded and pragmatic. Because of the high rate of illiteracy in the 19th century, a product needed a memorable graphic logo -- a trademark -- to become identifiable and sell. Reports quickly flew across Cuba of Don Facundo’s choice new charcoal-mellowed rums: the carefully aged, rich, dark sipping rums and a miraculous new light rum that was smooth, civilized and astonishingly drinkable. But the bat mythology also helped.
Word of Don Facundo’s Bat spread side-by-side with word of his smooth rums. The Bat, local storytellers attested, brought good fortune and added magical powers to his rum.
From the Official Bacardi Website: http://bacardi.com
Please feel free to link to any pages of FoodReference.com from your website.
For permission to use any of this content please E-mail: [email protected]
All contents are copyright © 1990 - 2023 James T. Ehler and www.FoodReference.com unless otherwise noted.
All rights reserved. You may copy and use portions of this website for non-commercial, personal use only.
Any other use of these materials without prior written authorization is not very nice and violates the copyright.
Please take the time to request permission.
FOOD TRIVIA and FOOD FACTS
FoodReference.com (since 1999)
FOOD TRIVIA and FOOD FACTS SECTION