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Who's Who in FoodWho's Who: V-W-X-Y-Z >  Wrigley, William Jr.

 

 

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William Wrigley Jr.

(September 30, 1861 - January 26, 1932)


William Wrigley Jr. started out as a traveling salesman at the age of 13, selling soap for his father's company. Later selling soap for another company, then selling baking powder with chewing gum as a premium. Customers liked the gum better than the baking powder, so he again switched products and began selling the chewing gum


By the 1893 he was marketing his own brand of chewing gum, Lotta and Vassar, and then Juicy Fruit in 1893, and later that year Wrigley's Spearmint. His company, driven by his advertising genius, became one of the largest advertisers in the U.S., and the largest chewing gum manufacturer in the world.

 

 

WHO’S WHO IN THE WORLD OF FOOD

Who's Who: V-W-X-Y-Z       Valladolid, Marcela       Van Rite, Dan       Vivenzio, Sara       Vogel, Mark       Wait, Pearl B. and May Davis       Webster, Mark       White, Martha       Wilhelm IV, Duke       Williams, Jesse       Wiseman, Shelley       Woodman, Stewart       Wormer, John Van       Wrigley, William Jr.       Wyeth, Nathaniel       Zola, Emile

 

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