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MARKETING FOR RESTAURATEURS AND HOTELIERS
H. Berberoglu

Finally a marketing book for the modern restaurant and/or hotel hospitality manager and students planning a career in the industry.  It is concise and to the point.
MARKETING FOR RESTAURATEURS AND HOTELIERS approaches the subject from the point of view of an operator and explains each topic clearly. Marketing strategies are explained  throughout for success. Today, without a good understanding of marketing principles and application, success will be illusive. 

Contents: Marketing defined, hospitality marketing, guest complaints and how to handle them, the establishment, competitive analysis, positioning, the marketing mix, the hospitality presentation mix, foundations of advertising, personal selling, channels of distribution, travel agents, marketing intelligence, strategic planning, international marketing, segmentation.

Softcover, Cerlox Bound, 131 Pages, ISBN 1-895861-10-1, Published 1991. ($33.00)

Food Service Management, Travel and Tourism, & Culinary Arts
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