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Big Shots: The Men Behind the Booze


by Albert J. Baime
You may consider Jack Daniel an old friend, Jose Cuervo a long-respected adversary, and Captain Morgan a trusted companion on many a foggy yet unforgettable adventure. But, as with so many drinking buddies, you probably don't know a thing about who they really are.

   Now, A.J. Baime, articles editor for Playboy magazine, offers a crash course on the men behind our favorite labels, including:

    Jim Beam, Jack Daniel, Jose Cuervo, Johnnie Walker, Baileys, Smirnoff, Bacardi, Seagram, Captain Morgan, Dom Perignon, Beefeater, Hennessy.

   I picked this book up as a stocking stuffer for my dad... and I ended up reading the whole thing myself! Very funny, very informative and a perfect gift for those who like a bit history, humor and especially spirits... I mean who doesn't??
A reader from San Francisco

This is a wickedly funny book on those men whose names we all know, yet nothing about who they really were. Baime's irreverant yet brilliant biographies on the "men behind the booze" will both entertain and enlighten. I learned that Johnnie Walker really walked with the stick as shown on the label! There's a ton more in there too. This would be a perfect gift for any guy in your family, though women would love it just as much. I bought one for both my roommates and one to keep on our coffee table.
A reader from North Berwick, Maine

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