Taborga Chilean Wines
TABORGA Chilean wines, produced by award-winning, FLO Fair Trade and IMO Organic certified vineyard, Lomas de Cauquenes from the Maule Valley of Chile, are offering the first available 3L Bag-in-Box wine for the US market.
Coral Gables, FL, February 13, 2007 --
TABORGA Chilean wines will begin offering the 3L Bag-in-Box to the US market as one of the first entrants from Chile in this segment.
TABORGA Chilean wines are the entry level line offered by Viņa Lomas de Cauquenes and C&C Imports, LLC. They are estate bottled and produced by the first Organic Certified vineyard and 1 of only 2 FLO Fair Trade certified producers in Chile. TABORGA wines recently received Silver and Bronze medals from the Beverage Testing Institute in the World Value Wine Challenge in the under $8 category. TABORGA wines decided to offer the 3L Bag-in-Box to the US market after researching the success in Northern Europe of the size, the lack of a Chilean offering in the US and the current segment success since 2003 which has made it the leading packaging segment in terms of growth.
TABORGA table wines offer incomparable value, artistically designed labels and explosive point of sale advertisements in the $5 retail range. The labels were painted by a young Chilean artist, of which the wine also bears her name, who uses her unique yet traditional style to accentuate the contents of these incredible wines. TABORGA wines began with the sale of Red (Cabernet/Pais blend) and White (Moscatel/Semillon blend) table wines characterized by their corresponding colored labels. The brand is expected to grow at the national level and accomplish a top market presence within the year.
Organic
Viņa Lomas de Cauquenes was the first vineyard in Chile to receive Organic Certification. It was received in 1995 from IMO-Switzerland, one of the most rigorous international organizations that monitor organic standards. All of the grapes are produced organically and no agrochemicals, pesticides or other chemical additives are used in the process of any grape and all sulfite levels are comparatively low and meet Organic standards. The vineyard holds an NOP certificate as well for a specific production of varieties.
Fair Trade
Viņa Lomas de Cauquenes is 1 of only 2 vineyards in Chile to possess the FLO Fair Trade Certification and the first to supply these brands in the USA. The Fair Trade Labeling Organization (FLO) located in Bonn, Germany is the certifier of producers of products held under this prestigious certification. FLO assures that growers are received Fair pricing for their products, in wine, 50% more than the lowest standard pricing and received secondary benefits from their buyers such as benefits and loans in order to elevate the status of the surrounding community.
About C & C Imports, LLC
C&C Imports, LLC, (www.candcimports.com) the U.S. importer, was founded in January 2005 in Miami, Florida and is based on a cooperative agreement with Viņa Lomas de Cauquenes located in the Maule Valley of Chile who is producing and estate bottling Melania, Melania "Coleccion Especial", Melania "O" and Taborga brands, Fair Trade (FLO) certified Chilean wines. Website: www.melaniawines.com
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